Move over gold, silver, white and clear! There is a new speciality colour in town. That’s right, we’re going to print the town PINK! Fluorescent, eye-catching and gamut extending, the new Pink Dry Ink Toner Kit will get attention.

Adds Dry Ink Lineup for the Iridesse Production Press

February 27, 2020

TOKYO, February 27, 2020 – Fuji Xerox Co., Ltd. announces the new addition of pink specialty dry ink for the production color printer Iridesse Production Press, to strengthen the printer’s ability to handle printing needs in specialized colors. Pink specialty dry ink will be sequentially rolled out in the Asia-Pacific region starting from the end of February and in Japan from March 13, 2020.

With its one-pass six-color printing engine, the Iridesse Production Press is able to load a maximum of two specialty dry inks in addition to the standard dry inks of cyan, magenta, yellow and black (CMYK), thus enabling rich color expressions that could not previously be achieved with digital printers. The new pink joins the lineup of other specialty dry inks that have been previously released for the Iridesse Production Press—gold, silver, white, clear and custom red—realized by mixing and optimizing a new fluorescent-type color into Fuji Xerox’s unique EA (Emulsion Aggregation) toner.

The ability to incorporate bright and vibrant pink hues into the design of printed materials will help broaden the scope of different styles of visual expressions, including cute, cool and elegant styles. Moreover, mixture of pink dry ink with CMYK colors will enable printing orange, red, violet and other colors with a vibrancy that cannot be achieved with CMYK colors alone, thereby realizing a faithful reproduction of specialized hues such as corporate brand colors. The new pink dry ink can also be used in conjunction with existing specialty dry inks including gold and silver, expanding the scope of expression for various on-demand printing needs, such as for marketing collaterals including point-of-purchase (POP) advertising, leaflets and catalogs, as well as for folding cartons and packages.

pink printed1
pink printed1

Orange printed

Left: Orange printed with CMYK dry inks
Right: Orange printed with combination of CMYK and pink dry ink

Furthermore, the GX Print Server for the Iridesse Production Press will provide an ICC profile conducting pink layer separationNote1 This can be downloaded and used via the client’s computer to more easily make use of color expressions that take advantage of the pink dry ink during the design process in developing print materials. The profile automatically separates RGB data and other data on specially designated colors into the optimal CMYK and pink output data, thus making it possible to easily create color expressions that benefit from the pink dry ink.

The printing and publishing industry continues to face a decline in print volume and actively moving toward short run production. Digital print will be able to contribute against that backdrop by avoiding the risk of accumulating stock, particularly in the business of reprinting. The use of pink dry ink will deliver fluorescent pink prints and other colors that are commonly used for applications such as front cover of magazines and comic books, expanding the ability to answer the demands through combination of Iridesse Production Press and the new pink dry ink.

  • Note1Series of data for color management that distinguish color-related input/output devices and color space, in accordance with the standards announced by the International Color Consortium (ICC).
  • NoteFuji Xerox Co., Ltd. will be changing its corporate name to FUJIFILM Business Innovation Corp. as of April 1, 2021.

Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries.

All other service and product names mentioned in this press release are registered trademarks or trademarks of the respective companies.